The biggest names in Hollywood made their way to the Chateau Marmont in Los Angeles for GQ’s western-themed Men of the Year Party on Thursday, Nov. 15
“It starts with country dominance,” he told Variety. “I grew up listening to country music — Dwight Yoakam, Garth Brooks, stuff like that – but we’ve also seen country just take over, the charts, all this hip hop fusion of country, people like Post Malone kind of going country, Beyoncé going country with Cowboy Carter and of course another big moment was Pharrell doing a big cowboy collection for Louis Vuitton. It seems like a moment.”
Welch continued: “Then we were talking about that this is the 29th Men of the Year and you have to keep reinventing yourself and reinventing things so we had this idea of the [party’s] livestream and we thought American rodeo and creating a state fair atmosphere,” Welch continued. “Once we had that idea click in, the rest was easy.”
When you hear ‘American rodeo,’ you’re like, ‘I want to go to that,’” he added. “Dressing up in a rodeo western way, everybody could do it. It’s incredible how many people tonight are on theme.”
Check out some photos of more attendees at the party down on the flip.
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